5 tips on how to pitch yourself as a freelancer

As freelance work grows in popularity, there is more competition to land clients. Secure your next job with these 5 tips on how to pitch yourself to an employer.

5 tips on how to pitch yourself as a freelancer

Dominate the pitch: 5 tips that work

Are you a freelancer?

As over 40% of the United States will be working freelance by 2020, you must start to stand out among the crowd sooner rather than later. Do you know how to pitch yourself to potential clients while avoiding common pitfalls? If not, this article may be for you.

Below, we have listed five of the best pitching tips to help you present yourself to clients and show off what you can provide a customer. So read on to learn how to pitch better.

1. Customize your message

Getting a start on learning how to pitch better means understanding that you cannot use the same message for everyone. Many people in business understand what a copy-pasted message looks like as they have seen it so many times before.

There are other mistakes people make when sending the same message off to many people. The most egregious is they forget to edit the names and details of the person they are sending the message to. Doing this guarantees that you get your pitch thrown in the trash with no second chances.

2. Match their tone

People like other people who are like them. When sending out your freelancer pitches, check the website of who you are planning to talk to.

When sending that person an email, try to match their tone of voice. You will find that people prefer to have a conversation that is on their level. A casual professional will not enjoy interacting with an uptight professional, and vice versa.

3. Pitch to the right person

One of the most important freelancer pitching tips is to make sure you are talking to the right person to start with. If you send a pitch to the CEO, only for them to not have the time to see what you are suggesting, you have wasted your time. Also, aiming too low might mean people ignore your approach when that person takes your suggestion up the chain.

It is very reasonable to be direct and ask who you should be talking to. Many employees will be more than happy to send you the correct email address for where your query should go.

4. Promote your previous work

Despite what others say, pride is a virtue when it comes to pitching to others. Embrace the work you have done in the past and mention it when pitching yourself.

Some of the best freelancer pitches include information that lets the receiver know the expertise of the pitcher. So make sure to mention the context you are pitching any new project from.

5. The start and end

The subject line of any email is far more important than you might think. Many emails get deleted through poor subject lines alone. So keep your pitch subject line interesting, but try to avoid clickbait-y messages as your addressee will read it as spam.

Finally, end any pitch with a question. This can be either a direct question or the suggestion of one. The important thing is you leave the pitch receiver wanting to know more and so contacting you to find out.

Where to find more pitching tips

The above are some fantastic pitching tips, but they are not the be-all and end-all of freelancer pitches that work. There are so many more pieces of advice out there which is a great reason to get started with Hectic today for free, and you should check out our blog for some of them. You could also check out our podcast for advice, tips, and information on what it means to be a freelancer in 2021.