The freelancer glossary

Content writing involves penning text that’s intended to inform, educate, or entertain the reader. It’s often used in relation to blogs, ebooks, or other long-form pieces.

Copy editing is when you check a piece of writing for grammar, spelling, and other criteria before publishing it. At this stage, you’ll want to check that the text also aligns with branding.

Copywriting involves penning text that’s intended to sell a reader on a product or service. It often refers to text on an ad, website, email, or other short-form piece of content.

Email marketing is when you use email to engage a list of contacts who have consented to receiving commercial messages from a brand.

Ghostwriting is the exercise of writing an article, book, or other piece of text on behalf of a client, who is then credited as the author.