An accelerator is a program in which veteran entrepreneurs guide startup founders through the early stages of founding a company. In exchange, the accelerator receives a portion of the company’s equity.
An advertorial is a type of ad that blends in with the surrounding content. It’s often written for a newspaper or magazine, and intended to promote a brand’s product or views—though it may not be obvious right off the bat.
Anchor text refers to the words that hyperlinked within an article or webpage. To aid SEO, you’ll want to be deliberate with the anchor text and make sure that it’s highly relevant to the page that it links to.
Annual contract value (ACV) is a metric that shows the average amount of money your company earns per contract in a year. It is calculated by dividing the total contract value by the total number of contracted years.
Annual recurring revenue (ARR) is a metric that sums up a company’s subscription-based revenue for a given year. It is calculated by taking the total annual revenue and subtracting non-recurring revenue from it.
Artificial intelligence (AI) refers to a software’s cognitive ability to make decisions without the need for human intervention. AI is often used to accelerate processes that are traditionally performed by humans.
BANT is short for budget, authority, need, and timeline. In practice, the BANT framework helps sales teams to better qualify their leads by checking that the lead is both able and willing to purchase their product.
A baseline number is a point of reference used to evaluate the performance of a marketing (or other) initiative. The exact number is up to your discretion; its main purpose is to help you track whether you’re making a positive impact or not.
Beta testing is when you release an early version of a product to a select number of users. The goal is to identify bugs or areas for improvement prior to releasing the final product to the general public.
Billable hours are the hours that freelancers can include on their invoices and thereby charge a client for. Billable hours may include the time spent working, planning, participating in meetings, and more.
A burn rate is a measurement of how much cash a company is losing in a given period of time. Burn rate is especially important to companies that are not profitable and rely on external sources of cash.
Business intelligence (BI) refers to all the tech and processes used to mine, visualize, and interpret raw data for a company. The core purpose of BI is to uncover new business opportunities and guide decision-making.
A buyer persona is a detailed profile of your target customer(s). Buyer personas typically factor in things like demographics, job titles, interest, and behaviors to help you get into the head of your customer.
C-Suite refers to the highest-ranking managers of a company. Examples of c-suite titles include Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operating Officer (COO), and Chief Marketing Officer (CMO).
In SaaS, churn refers to the proportion of customers that canceled their subscriptions. A simple formula for calculating churn is by dividing the total number of people who canceled by the total customers at the start of the period.
Click-through rate (CTR) is often used in advertising to show how many people actually take the time to click your ad. The formula for CTR is total clicks divided by the total impressions that your ad received.
A cohort is a group of customers that share a common interest, behavior, or other trait. Companies can perform a cohort analysis to identify which cohorts generate more revenue or which ones tend to churn (as examples).
Confidentiality is the act of keeping sensitive information private between two parties, unless there is written agreement that says otherwise. A confidentiality agreement or clause is also known as a nondisclosure agreement.
A creative brief is a short document outlining the goals, requirements, and other essential details of a creative project. This could include projects like a video, ad, or webpage that involves the magic touch of a designer.
Customer acquisition cost (CAC) refers to the amount of money spent to convert a new buyer. A basic formula for CAC is total marketing expenses divided by total number of customers gained from that effort over the same period.
Customer expansion is a term often used by SaaS companies that are looking to upsell their current users. As an example, companies may promote features or add-ons that require users to purchase a higher plan.
The customer lifecycle involves all the stages of a person’s relationship with your business. This includes the point at which they become aware of your product to when they become an advocate of your brand.
A demo refers to a stage in the sales cycle when the company gives a prospective customer(s) a walkthrough of the product. The demo is meant to show a product’s full capabilities, as it relates to the prospect’s interests and needs.
DevOps is a shorthand for software development and operations. It refers to the methodologies used to optimize the development process so that the company can build and improve products faster than its competitors.