How to get started in freelance digital marketing

Do you want to become a freelancer in the world of digital marketing but aren't sure how to begin? This is how to get started in freelance digital marketing.
How to get started in freelance digital marketing
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The Internet is by far one of the most important marketing tools that a business can leverage. Over the past decade, we’ve seen more and more organizations begin to take this potential seriously.

As a result, this has created a demand for freelance digital marketing. This is due to the fact that not every business has the need or available resources to establish an in-house team for this purpose.

Looking to get started in freelance digital marketing? We’ve got all the info that you need to keep in mind listed below.

Put together a portfolio

This is one of the most important steps involved in establishing a solid foundation for your freelance digital marketing career. After all, the majority of your clients will want to see examples of what you are capable of before they hire you.

A common obstacle that new freelancers face is dealing with a situation where they don’t have professional work to showcase. However, this doesn’t mean that you can simply skip this step.

If you haven’t completed digital marketing projects in the past, it’s highly recommended to create mockup projects on your own. These are projects that you create as if you were working for a particular brand.

For example, you might create a campaign for Facebook, Nike, etc. in order to illustrate that you are able to provide high-quality results that align with the brand itself.

When making your portfolio, it’s in your best interest to compile all of your existing work on a professional website. This will offer your potential clients a way for them to quickly learn about who you are and what you can do for them.

Network as much as possible

We’ve all heard the phrase “it’s not what you know, it’s who you know.” This concept is particularly true within the realm of freelancing.

More likely than not, the majority of the clients you secure as a new freelancer will be people you meet or already know. This is simply due to the fact that you have not yet established yourself as a professional in your industry.

Some freelancers make the mistake of neglecting their networking obligations and focusing on other aspects of their professional development. This typically results in a scenario where they have all of the fine details of their freelance business figured out but they don’t have any clients to work for.

Fortunately, networking isn’t as complicated as it might seem. There are plenty of networking events that you can attend, and you could even reach out to your friends and family members to let them know that you are providing digital marketing services.

Master the art of pitching yourself

Even if your work speaks for itself, it can sometimes be difficult to secure new clients before you have a few years of experience as a freelancer. So, you’ll need to master the art of pitching yourself.

One of the core tenants to remember is that you should make your pitch both comprehensive and brief. Not everyone you contact has the time to listen to your life story, and you risk missing out on potential work by keeping your pitch full of fluff.

This is especially true when pitching to clients over email. In this scenario, it’s highly recommended to briefly introduce yourself, illustrate your credentials, and then provide them with a way to learn more (such as a link to your website).

Something that can help streamline this process is the business management tool that Hectic offers. This allows you to spend less time managing your client relationships and more time focusing on the work you perform for them.

You can visit this resource to learn more about it.

Establish your rates

It’s imperative that you have a strong understanding of what you plan to charge your future clients. A situation you want to avoid at all costs is an interaction with a potential client where you negotiate your compensation from the ground up.

Not only does this make you look unprofessional, but it could also give off the vibe that you are attempting to get as much money out of this individual as possible.

For instance, a client you wish to work for likely wants a concrete answer when they ask what you charge for your services. Responding with something along the lines of “well, what’s your budget?” could prevent them from working with you.

As you secure more projects, it’s highly recommended that you take advantage of our project management tool. This allows you to easily consolidate multiple assignments into single projects, and it even offers a list of suggested actions if you aren’t quite sure where to start.

You can check it out here.

Leverage social media

Social media is an invaluable tool to use as a freelancer. It allows you to quickly network with others, establish who you are as a brand, and even get in touch with other freelancers.

However, it’s essential to remember that you are a business owner. This means that anything you post on your freelance social media accounts should reflect who you are as a brand.

In practice, this means being careful about the image you create. Unfortunately, even a single errant tweet or comment could drastically impact the amount of work you are able to secure the future.

As long as you take the steps to preserve your reputation at all costs, you can avoid the pitfalls that many freelancers succumb to.

Freelance digital marketing can be a highly lucrative occupation

As long as you keep the above information in mind, you will be able to handle freelance digital marketing successfully. From here, there is virtually no limit on the heights that you can reach.

Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.

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Darryl Kelly
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Hey, Freelancer.
Control your freelance business so it stops controlling you. From client to project management, time tracking, invoicing, and everything in-between — Stay on top of it all in one intuitive platform with Hectic.

I highly recommend this platform if you're a freelancer seeking a client/project management system that allows you to focus on nothing else but the quality of your work.

Jason Little