Now that you’re ready to hit hard, you can find the best people to target. If you’ve been freelancing for a while, you have two groups of people to choose from: previous clients and prospects.
Jobs end for a lot of reasons. Even if your previous clients loved your work, they might not remember to contact you when they have a new project.
At the same time, many of your past clients, particularly those you worked for at the beginning of your career, won’t be the right fit for you now. As you create a list of contacts, consider these questions:
These past relationships are the best source of new work, so do your best to leave a positive, lasting impression for every job you complete.
Though it’s often easier to reconnect with past clients, there are millions of potential new clients just waiting for you to reach out. Finding the right client is just as important as gaining new work, so you should always choose prospects that are most likely to fit your requirements. You want to build long-term relationships with these clients, so do the work upfront for a better return.
Before looking for businesses to target, consider these questions:
When you know who you want to contact, then you can find the best ways to turn cold outreach into conversations.