The right niche for you is the one you can serve most effectively. Ask yourself the following questions to determine the right niche for your business:
Your answers to these questions can help you determine which niche would be most profitable for your business. Remember, the niche that has the highest-paying clients isn’t automatically the most profitable niche for you—there are lots of ways to build a profitable business, including operating on volume and building a strong referral network.
Marketing yourself as a freelancer is marketing yourself as the best person to provide the service your client needs. To do that, you need to express your skills and a bit of your personality through a carefully sculpted brand.