Account-based marketing (ABM)

Baseline

Bottom of the funnel (BOFU)

Brand ambassador

Brand awareness

Brand positioning

Business intelligence (BI)

Buyer persona

Buyer's journey

Click-through rate

Closed lost

Closed won

Conversion rate optimization (CRO)

Cost per lead (CPL)

Creative brief

Customer acquisition

Customer acquisition cost (CAC)

Customer expansion

Customer lifecycle

Customer lifetime value (CLV)

Customer retention

Demand generation

Demographics

Direct reponse

Drip campaign

Experiential marketing

Go-to-market strategy

Gross margin

Guerilla marketing

Ideal customer profile (ICP)

Inbound marketing

Influencer marketing (creator marketing)

Key performance indicator (KPI)

Lead generation

Lead nurturing

Market segmentation

Marketing automation

Marketing funnel

Marketing qualified lead (MQL)

Mission statement

Mockup

Middle of the funnel (MOFU)

Multichannel marketing

Net promoter score (NPS)

Niche market

Omnichannel marketing

Organic serach

Paid search

Product-market fit

Prospecting

Sales enablement

Sales funnel

Sales pipeline

Sales qualified lead (SQL)

Search intent

SMART goals

Split testing

Stakeholder

Subject matter expert (SME)

SWOT analysis

Tech stack

Thought leader

Top of the funnel (TOFU)

Total addressable market (TAM)

Unique value proposition (UVP)

Upselling

Vertical

Vision statement

Wireframe

Word-of-mouth marketing (WOM marketing)