Experiential marketing entails campaigns in which you engage directly with prospects, either virtually or in person. For example, a business may choose to host a pop-up shop where people can test their products.
Form I-9 (aka Employment eligibility verification) is a form mandated by the Immigration Reform and Control Act of 1986. All U.S. employers must fill this out to verify an employee’s identity and authorization to work.
The gig economy describes a labor market in which companies hire independent contractors and freelancers to complete work. Airbnb, Uber, and Doordash are all examples of companies operating in the gig economy.
A go-to-market (GTM) strategy is meant to ensure the successful launch of a new product. It should describe the ideal customer, competitive positioning, and other factors that keep your entire team aligned.
Gross margin represents how much a business has profited, once the cost of goods (COGS) is factored in. Gross margin is calculated by subtracting COGS from net sales, then dividing that number by net sales.
An iterative process is an approach used by developers, designers, and other professionals that involves continually testing, optimizing, and improving a product. It allows you to attack a problem incrementally.
Kanban is a system for managing the workflow of an individual or team. Kanban is a Japanese term that roughly translates to “visual board” and describes a system whereby tasks are visualized as cards (think: Trello).
Low-hanging fruit refers to tasks or goals that can be achieved with little (or relatively less) effort. Companies, for instance, many choose to tackle low-hanging fruit before investing in high-effort projects.
Market segmentation is when you split up your target audience into groups based on their interests, demographics, or other factors—with the end goal of personalizing your interactions and driving better results.
A meta description is an HTML tag that is shown in search engine results below the title tag. A good meta description is both compelling and SEO-friendly, plus accurately describes what the webpage is about.
A minimum viable product (MVP) is a product that only possesses the core functionalities to be considered usable. Companies offer MVPs to start generating revenue and collect feedback from early users.
In web design, a mockup is a near-finished visual representation of your webpage. It includes all the colors, illustrations, and other design elements that you’re looking to build out in the finished page.
A monthly recurring revenue (MRR) is a metric that sums up a company’s subscription-based revenue in a given month. MRR is typically calculated by multiplying the total number of users by the average monthly revenue per user (ARPU).
Net promoter score (NPS) is a measurement of customer satisfaction and loyalty. NPS is defined by asking your customers how likely they are to recommend your product to someone else from a scale of zero to 10.
Organic search refers to search results (such as Google results) that aren’t paid placements. In other words, these are results selected by the search engine’s algorithm based on a user’s query and intent.
In freelancing, overtime refers to the time that a freelancer works beyond the amount that was quoted or specified on the retainer agreement. Paid overtime is not guaranteed and should be negotiated upfront.
Paid search refers to advertisements (aka paid placements) that appear at the top of search engine results. For example, businesses can pay for text-based ads that appear at the top of Google results pages.