An advertorial is a type of ad that blends in with the surrounding content. It’s often written for a newspaper or magazine, and intended to promote a brand’s product or views—though it may not be obvious right off the bat.
Anchor text refers to the words that hyperlinked within an article or webpage. To aid SEO, you’ll want to be deliberate with the anchor text and make sure that it’s highly relevant to the page that it links to.
A meta description is an HTML tag that is shown in search engine results below the title tag. A good meta description is both compelling and SEO-friendly, plus accurately describes what the webpage is about.