The average freelancer makes around $21 per hour, reports a 2020 Payoneer survey. That may not seem much, but there are ways to boost your income. For example, you can take on more complex projects, work with bigger companies, or expand your services.
But how do freelancers get projects? The answer depends on who you ask.
Novice freelancers, for instance, often use job boards to secure work. Experienced professionals, on the other hand, may reach out directly to clients. If you have a strong portfolio, you can use it to market yourself and win new business.
The Payoneer survey revealed that more than 70% of freelancers use social media to promote their services. Facebook, LinkedIn, and other social networks feature millions of jobs from companies worldwide. All you need to do is to explore your options and look for projects that match your skills.
Not sure where to start? Here's what you should know about getting projects as a freelancer and how to increase your chances of success!
From startups to big organizations, companies worldwide use online job boards to find talent. As a freelancer, you can join these platforms to showcase your work and connect with potential clients.
The problem is that not all freelancing job boards are legitimate. Your best bet is to stick to popular platforms like Upwork, Remote.co, FlexJobs, and others. Steer clear of any job board that makes unrealistic claims.
Decide whether you want to join general job boards, such as Upwork, or niche platforms.
PeoplePerHour, for example, features thousands of projects across various industries, from IT and marketing to social media. Other job boards, such as 99designs, appeal to creative professionals.
Ready to give it a try? Start by checking out these platforms to find freelancing projects in your niche:
Note that traditional job boards, such as LinkedIn, appeal to freelancers, too — and not just to those looking for a nine-to-five job.
Simply fill out your profile, upload your resume, and apply for projects that match your expertise. Also, make sure you have the tools needed to manage your projects.
Speaking of LinkedIn, did you know that freelancers can use this platform to create a dedicated service page? Here's how it works.
Companies have the option to sign up for LinkedIn ProFinder to connect with service providers, such as bookkeepers or consultants.
Freelancers, on the other hand, can set up a LinkedIn service page to market their services to potential clients.
Your service page will be visible to other LinkedIn members, including those using ProFinder. LinkedIn sends proposal requests by email.
Most people use Facebook to read the news, chat with their friends, or relax after a long day. But Facebook also offers plenty of work opportunities that you may not be aware of.
First of all, there's a section called Facebook Jobs. You simply enter the desired job title or keyword and then browse the result by location, by industry, and other criteria.
Second, there are thousands of Facebook groups in every niche, from copywriting to programming. Binders Full of Writing Jobs, for instance, features job listings posted by popular media outlets.
After joining a group, take the time to build connections and showcase your expertise. Write a few words about your experience, services, and professional background.
Another way to find freelancing projects is to join local social networks, such as Pod.io and NextDoor. This option works best for personal trainers, event planners, pet sitters, and other freelancers who work locally.
NextDoor, for example, enables users to create a free business page and connect with local clients. Think of it as an online word-of-mouth platform.
Pod connects local service providers with potential clients. Business users can set up a profile page, list their services, and enter their contact details.
Next, you can create public or private "pods" and share them on your website, social media pages, and other platforms.
One of the best tips for getting freelance projects is to set up a business website.
If you're just getting started, try to build a one-page site that describes your professional background and services. Optimize it for the search results by using relevant keywords. Add more pages as you gain experience and grow your portfolio.
Contrary to popular belief, building a website doesn't have to be expensive. Sure, it costs thousands of dollars to set up an authority website or an eCommerce site, but that's not something you need. A small business website with one to 10 pages has low startup costs.
Look for a reliable web host, choose a hosting plan, and register your domain name. Some hosting services include a free domain name for one year or longer.
If you're planning to use WordPress, you'll also need a website template. Depending on your budget, you can either use a free theme or purchase a premium one. Generally, premium WordPress themes cost about $40 and up.
Once your website is up and running, use it to promote your services online. Set up an advertising campaign on Google or Facebook, share your website on social media, and link to it from your other business pages.
From joining online job boards to setting up a small business website, there are countless ways to market your services. The key to success is to build a strong portfolio that sets you apart.
Start using Hectic to take the stress out of client relationship management! Our app makes it easier to draft project proposals, keep track of your customers, and grow your small business.