Working as a freelancer can be one of the most flexible and rewarding careers you’ll ever have. You get to set your own hours, work wherever you like, pick your projects, determine your own earning potential, and be your own boss. As wonderful as freelancing can be, it also comes with its own set of challenges.
As a freelancer, you’ll need to know how to market yourself so you can bring in new clients. Read on to discover some ways to promote your freelance business and make it a thriving livelihood.
When you’re just getting started with your freelance business, getting visibility can be difficult. You’re fighting to get your company noticed and when someone does discover you, they have no references to convince them you’ll give them their money’s worth. During this period, one of the best things you can do is to rely on word-of-mouth marketing.
Talk to your friends, family, colleagues, and professional connections about your new freelance business. Tell them what you do and ask them to send referrals your way. If you do have clients you’ve worked with in the past, also ask them to send potential clients your way.
Although word of mouth marketing can be very powerful it can’t compete with the all-encompassing power of the internet. Building a website can be a great way to start bringing in search engine traffic, displaying your work, and establishing yourself as an authority in your field. Thanks to platforms like WordPress and Squarespace, building a website is easier and more affordable than ever.
Make sure you set up pages on your website detailing your services, your pricing structure, and your expertise. Add a digital portfolio that potential clients can peruse to see what sort of work you could provide for them. Be sure you add a contact form to give potential leads an easy way to get in touch with you!
Once you have your website set up, you’ll need a way to bring new leads into that site. While search engine optimization can be a great way to improve your web traffic, you also shouldn’t neglect the power of social media. Nearly 70 percent of American adults have a Facebook page, and another 37 percent use Instagram; you’ll be hard-pressed to find any other single platform with such a large portion of your clientele.
Set up social media pages for your business and be sure to post on them regularly. Link to content on your website, share helpful articles from reputable sources, and give updates about current projects. You can also run ads on social media platforms that can get your name in front of thousands of people without breaking your budget.
While social media connections can be amazing for growing your business, you also want to make more personal connections, too. Having a strong professional network can be a great way to grow your business. Not only will you be able to hear about opportunities sooner, but your network will be able to help spread the word about your business to potential clients.
Make efforts to form healthy working relationships with your clients so they’ll be inclined to recommend you to their friends and colleagues. Also, consider joining a professional organization for freelancers or for professionals in your industry. Attend seminars, join social media groups, and try to connect with other freelancers you meet along the way.
One of the best tools you have at your disposal when you’re trying to market your freelance business is your professional skills. After all, you create amazing content for your clients every day. Using those skills in your own marketing will not only get you amazing results, it will also show potential clients what you’re capable of.
If you’re a freelance writer, start a blog on your website and cross-post those articles to your social media page. If you’re an artist, create a beautiful website, complete with a stunning logo and a gallery of samples leads can peruse. Whatever your skill is, use it to grow and promote your own business, as well as those of your clients.
When people start shopping for a new content provider, one of the first things they do is read reviews. A freelancer can have a gorgeous website and an impressive portfolio, but they may still be impossible to work with. You want to have plenty of reviews from satisfied clients showing that you do amazing work and respond quickly to concerns.
When a project wraps up, ask your client if they would be willing to write you a short review. Post these reviews on your website, and invite these clients to leave reviews on your social media pages. A healthy collection of five-star reviews will do more to convince potential leads than almost anything else you can do.
Working as a freelancer can be amazing, but it comes with a lot of hustle. You have to know how to market yourself if you want to grow your business into a successful, thriving livelihood. Build a strong network, leverage a website and social media, and use your own skills to make your business the best it can be.
If you’d like to find more tools to help you along your freelance journey, learn more about Hectic. We can help you manage proposals, project management, payment, and literally everything in between (including a client management tool to keep clients organized when all of your marketing pays off).
Check out our resources for freelancers looking to develop their businesses and become unstoppable with a single place to start, manage, and grow your entire freelance business.