What's your freelance dream? Sitting by the pool in the middle of the afternoon while handling client requests and projects? Flexible time whenever you want it for whatever you want to do? With enough work, your freelance dream could become a reality.
However, you won’t be able to get there without properly marketing yourself.
Try these 5 steps for marketing your new independent creation.
Many freelancers neglect the opportunity to leverage their friends and family when it comes to marketing. In reality, this can be a highly effective option that helps you get your name out there.
For instance, let’s assume that you are a freelance graphic designer. You likely have contacts who can put you in touch with someone who needs your services. Even a simple text message asking someone to pass your name along could help you acquire new clients.
Part of a successful marketing strategy means getting in touch with people with who you have never spoken before. Sending cold emails isn’t always pleasant, but it’s a necessary evil that you must tackle.
Keep your message as brief as possible. The person on the other end of the message likely does not have the time to sit there and read a biography about you. Introduce yourself, highlight your key skills and what you can offer, and provide a way for them to get in touch with you in the future. Afterward, all you need to do is wait for a response.
Send a large batch of cold emails to relevant individuals. If you notice that you haven’t been able to get as many responses as you want, don’t worry. Not every business has the budget to hire a freelancer, and there is also a chance that they simply did not see your email.
Managing your leads is an essential obligation in order to maximize your productivity. We offer a business development tool that can help you consolidate your leads and ensure that they are handled appropriately.
You can check it out here.
With social media, you can blend your thoughts as a professional with a bit of insight into your personality. This is crucial since people typically want to work with professionals they can relate to on a personal level.
However, there’s a fine line between showcasing your personality and providing too much information. Although you’re free to say whatever you want, think twice about making posts that may deter people from working with you in the future on accounts that reflect on you professionally.
Instead, anything you post or share should always be related to your experiences as a professional or your industry.
You can't expect people to hire you if you are unable to show off your talents. Establish a comprehensive portfolio that accurately reflects your skills and abilities.
This is typically a collection of past work you’ve done for other clients. However, if you don't have a strong portfolio of past work, there are steps you can take to improve your chances of acquiring clients. A freelance voiceover artist, for instance, might also include a page on their website that features corporate-friendly stock music they have produced on their own.
Consider creating mockup work for your portfolio if you don’t have enough pieces to show your potential clients. For those who are unfamiliar with this process, it involves doing projects for different brands or clients on your own as if you had been hired by them.
It’s important to denote in your portfolio whether or not you have actually worked with these clients, though. This is to help you avoid misleading people by making them think you have worked with high-profile brands.
Encouraging your previous clients to refer others is a great way to get additional business in the future. This often involves discounts or other incentives.
For instance, a client who was referred by someone you have worked with in the past may get a discount on your services for their first project. You could also extend this benefit to your previous client by offering them a discount on a future project, as well.
Setting up a referral program is a great way to maximize your chances of getting new clients from your other clients.
You may not go viral tomorrow, but taking one or all five of these steps will grow your business. And most importantly, it will be in a sustainable way that fits your life and the way that you work.
Whether you’re just getting started or a seasoned freelancer, Hectic helps you work smarter. Get started now for free.