Building your brand as a freelancer

How to build your freelancing brand

Many people are attracted to the freelance lifestyle due to the number of benefits they can experience. Not only can you work when and where you want, but you can also decide who you work for — a luxury that most people do not have in their careers.

If you want to succeed as a freelancer, however, you need to place an emphasis on building your brand.

We've created a guide to help get you on the right track. Let's get started.

Increased notoriety

If you want to maximize the number of clients you are able to secure, you'll need to focus on increasing your notoriety as a freelancer. Branding is one of the most efficient ways that you can do so.

After all, there's a reason why Nike is one of the most popular athletic apparel companies. Their branding is the driving force behind the large number of sales they generate each year.

Set yourself apart from your competition

Regardless of what industry you choose to focus on, there is a strong chance that you will face plenty of competition while freelancing.

Until you are in a position where your work is able to speak for itself, your branding will be what sets you apart. When it comes to building your personal brand, you should aim to present the most authentic image possible.

Satta Hightower on marketing your freelance business

Always be marketing. That's Satta Hightower's advice as a 14-year freelancer. Do these 4 things every week to keep your pipeline full of just the right clients.

Michelle Lee

Austin L. Church's 14 step sales process

Some of our best notes (plus Q&A!) from Austin L. Church's workshop on a full freelance sales process.

Michelle Lee

Meet Geoff from the Hectic team

Meet Geoff, Hectic's COO and co-founder. Learn about Geoff's motivation behind creating Hectic, and his hopes for future freelancers.

Geoffrey Mina

Not only will this help you appear to be more unique, but it can also give your clients a solid idea of what they can expect while interacting with you. It also helps ensure that you resonate with those who reach out to you since they will likely have personalities that synergize with yours.

Build audience trust

Your business brand and reputation will show clients what to expect when working with you. By presenting yourself as an expert, you can give clients confidence in the work you will offer.

For this reason, it's critical that you showcase everything you can in order to illustrate how reliable you are as a professional. This could come in the form of having a stellar portfolio on your personal website.

Similarly, you might include past client testimonials to help put apprehensive minds at ease. When prospective clients see how you have helped other customers, they will have more confidence in your brand and what you offer.